PR · ADVERTISING · VISUAL STORYTELLING

I turn research
into stories
people feel.

传播不是制造噪音，而是找到值得被听见的那一刻。

ideas with
a human pulse

SYDNEY / BAOTOUSCROLL TO EXPLORE ↓

01 / PRACTICE

I work across brand research, advertising concepts, illustration and moving image — combining strategic thinking with a handmade visual sensibility.

02 / SELECTED WORK

Featured project

BRAND STRATEGY · RESEARCH · 2025

Aesop Brand Audit

From ritual luxury to real skin value.

通过桌面研究与两组焦点小组，分析消费者如何理解 Aesop 的品牌承诺，并识别“强意象、弱功效”之间的关键落差。

KEY INSIGHT

Aesop promises a gentle, intelligent “healing” ritual — but product pain, dryness and effort can weaken long-term loyalty.

Download case study ↗

03 / ART DIRECTION

Ideas, drawn out.

Hand-drawn campaign concepts exploring technology, wellbeing, performance and social impact.

01
**More than a taste of the place**Concept poster · AI translation × travel experience

02
**No Noise. Just Poise.**Campaign concept · Permanent Vacation

03
**Same night. Better morning.**Advertising concept · Seadrift

04
**Don't let a future stay tangled**Social impact poster · Beyond Blue

04 / MOVING IMAGE

Stories that
move.

研究生课程中的微电影、AI 影像与后期剪辑实践。从概念、拍摄到节奏与声音，让议题以更具情绪的方式发生。以下均为完整作品，可直接播放或全屏观看。

The Deepfake PlagueEDITING / STORY / SOUND

Information CocoonAI IMAGE / EDITING

Cable ForestSHORT FILM / EDITING

Rings Rule RoutinesSCREEN FILM / EDITING

05 / ABOUT

Curious mind.
Clear thinking.
Human stories.

我是高鸽，现就读于新南威尔士大学公共关系与广告学硕士。我的背景横跨传播、管理与金融研究，这让我既关注创意表达，也习惯用研究去验证直觉。

EDUCATION

Master of PR & Advertising
UNSW · 2024—2027

Bachelor of Human Resource Management
Baotou Teachers' College · 2020—2024

TOOLS

Premiere · After Effects
Photoshop · Canva
PowerPoint · Excel
AI creative tools

LANGUAGES

Mandarin · Native
English · Fluent

INTERESTS

Photography
Illustration
Video editing

Featured project

Aesop Brand Audit

Ideas, drawn out.

Stories thatmove.

Curious mind.Clear thinking.Human stories.

Stories that
move.

Curious mind.
Clear thinking.
Human stories.